As the influencer industry continues to evolve and expand, content creators face increasing pressure to secure brand collaborations that can elevate their careers to new heights. At the same time, the art of pitching oneself to brands is a delicate balance that even the most talented influencers often struggle to master. As an influencer coach who has witnessed countless pitch attempts, I’ve observed a multitude of common mistakes that can hinder influencers’ chances of landing those coveted brand partnerships.
This post highlights 3 common mistakes new and seasoned influencer make every day. By recognizing and rectifying these errors, you can increase your chances of securing meaningful collaborations, monetizing your content, and establishing yourself as a sought-after influencer in your niche.
So, if you’re an ambitious influencer yearning to overcome the hurdles of pitching to brands and unlock a world of brand partnerships, join me on this enlightening journey as we explore the common mistakes influencers make and learn how to avoid them. Get ready to take your influencer career to new heights by mastering the art of pitching and forging fruitful connections with brands.
1️⃣ Not Asking Clarifying Questions – It’s essential to ensure that you and the brand are on the same page. I know it’s very exciting when a brand reaches out to you for potential collaboration, and thoughts of “I don’t want them to think I’m not professional if I ask questions” or “I don’t want to seem annoying” may flood your mind.
Asking questions will always end up saving YOU and the BRAND time. For example – I always think through my questions before accepting a collaboration. I also have a “collab questionnaire” that I fill out during my brand collab meetings.
2️⃣ Inauthentic Communications – Remember, friends, a REAL person is on the other end of your email communications. Take the time to ask them how their day is going. Remain professional, but it’s important to create genuine relationships with your contacts.
I’ve had the opportunity to work with multiple brands on multiple campaigns – we’ve built a relationship. It always brings a smile to my face when a familiar email address appears in my inbox – it’s like a friend reaching out to check your collab interest and schedule.
3️⃣ Lack of Organization – Brands and PR companies create the campaign brief that outlines the requested deliverables and focus of the collaboration. Please don’t gloss over anything that they sent to you.
I always print my contracts and briefs and read them multiple times before responding. Then, I’ll write in the margins, circle due dates, plan my content strategy, and even jot down potential outfit ideas right on the document! Afterward, I transfer my notes and important dates to the “campaign strategy” doc I’ve created. I always keep a PDF copy on my phone to quickly refer back to while shooting content on-site.
💭Did any of those surprise you? What are other things you keep in mind as an influencer/content creator?. Let me know in the comments below! 👇🏾
Influencer Insider Resources:
From Pitch to Paid
1:1 Influencer Coaching Collective